Many beauty professionals are running $20K-50K/month businesses on sticky notes and hope that clients remember to rebook. Silent churn costs the average beauty business 20-30% of their client base annually, which translates to $50K-150K in lost revenue that most owners don't even realize they're losing. Enterprise companies don't hemorrhage customers like this because they've built retention systems that make churn nearly impossible—automated touchpoints, predictive analytics, relationship infrastructure that runs whether anyone's thinking about it or not. We built 10 House because women building premium businesses deserve enterprise-level retention infrastructure, not another manual process to bolt onto an already-full schedule.